World Journal of
Pharmaceutical and Life Sciences

ENHANCING DIGITAL MARKETING STRATEGIES FOR LIFE SCIENCES COMPANIES WITH GENERATIVE AI'S TRANSFORMATIVE POWER

Imran Banat, PhD*

ABSTRACT

Digital marketing in the life sciences industry is being completely transformed by Gen AI, which presents hitherto
unheard-of chances for efficacy, personalisation, and engagement. This paper examines how GenAI is
transforming marketing tactics for businesses in the life sciences by enabling customised campaigns, reducing
regulatory obstacles, and improving results. We evaluate the influence of AI on consumer engagement, campaign
efficacy, and regulatory compliance through a review of the literature, case studies, and analysis. GenAI makes it
easier to create personalised content, optimise campaigns, and optimise consumer interactions—all of which
increase marketing satisfaction and return on investment. Case studies demonstrate notable rises in customer
satisfaction scores, conversion rates, and engagement rates. Data privacy protection and responsible AI deployment
depend on following regulations and establishing ethical frameworks. This study adds to our understanding of the
useful uses of generative AI to improve life sciences digital marketing. This study adds to our understanding of the
useful uses of generative AI to improve life sciences digital marketing. Future options for greater innovation and
ethical marketing practices include investigating AI-powered customer journey mapping, dynamic pricing tactics,
and explainable AI models.

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