World Journal of
Pharmaceutical and Life Sciences

DIFFERENCE IN CONSUMPTION ATTITUDE IN INDIA OVER THE LAST DECADE-CRITICAL ANALYSIS OF CONSUMER BEHAVIOUR TRENDS

K. Dharm Raj*

ABSTRACT

Consumer behaviour changes from last decade are somewhat good in terms and somewhat alarming. In the recent years, the way Indian consumers are expenses their money on various items has distorted. The diffusion of internet and social media has greater than before; as a result the purchasing performance of Indian consumers has distorted dramatically. Urbanization is a constant phenomena in India and is affecting the life style and buying performance of the consumers. The study is based on the perception, buying behaviour and satisfaction of the customers in Indian advertise.

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